The Advanced Marketing Theories PhD course is designed to provide doctoral students with a deep and comprehensive understanding of contemporary and emerging marketing frameworks, models, and conceptual approaches. The course emphasizes critical analysis, synthesis of scholarly research, and the application of advanced theoretical perspectives to complex marketing phenomena.

Key topics include strategic marketing frameworks, consumer-centric and relationship marketing theories, digital and data-driven marketing models, sustainability and ethical marketing theories, innovation in marketing thought, and cross-disciplinary approaches integrating psychology, economics, and sociology. Students will engage with leading academic literature, conduct research critiques, and develop theoretical models that contribute to scholarly knowledge in marketing.

Under the supervision of Dr. Reema Nofal, this course encourages rigorous academic inquiry, innovative thinking, and methodological precision. Dr. Reema fosters a stimulating and collaborative learning environment where doctoral students are guided to evaluate, compare, and extend advanced marketing theories, enabling them to generate original contributions to the field.

Learning Outcomes:

• Critically analyze and synthesize advanced marketing theories and frameworks.

• Evaluate contemporary research and identify gaps in marketing knowledge.

• Develop and propose original theoretical models applicable to marketing phenomena.

• Integrate interdisciplinary perspectives to enhance marketing theory development.

• Strengthen scholarly writing, critical thinking, and research skills for academic publication.

• Prepare for a successful academic or research-oriented career in marketing.