The Consumer Behavior PhD course is designed to provide doctoral students with an advanced and research-driven understanding of how and why consumers make decisions in the marketplace. The course examines the psychological, social, cultural, and economic factors that influence consumer attitudes, perceptions, motivations, and behaviors. Emphasis is placed on critical analysis of theories, conceptual frameworks, and empirical research in the field.

Key topics include consumer decision-making processes, behavioral economics, neuromarketing, brand perception, cultural influences, identity and consumption, digital consumer behavior, and ethical considerations in marketing. Students will engage in critical reading of academic literature, research presentations, and empirical projects that contribute to their doctoral studies and future academic publications.

Under the supervision of Dr. Reema Nofal, this course combines rigorous theoretical foundations with advanced research methodologies. Dr. Reema fosters a collaborative and intellectually stimulating learning environment, encouraging doctoral students to critically evaluate existing theories, identify research gaps, and develop their own original contributions to the field of consumer behavior.

Learning Outcomes:

• Develop an in-depth understanding of key theories and concepts in consumer behavior.

• Critically evaluate and synthesize scholarly literature.

• Apply advanced research methods to study consumer decision-making.

• Identify research gaps and develop original research proposals.

• Present and defend research ideas with academic rigor.

• Strengthen analytical, critical thinking, and scholarly writing skills for academic and professional careers.