The E-Marketing course provides students with a comprehensive understanding of how digital technologies are transforming marketing strategies and practices in today’s global business environment. This course explores the tools, techniques, and platforms that enable organizations to connect with customers online, build strong digital brands, and create value through data-driven strategies.

Key topics include digital marketing strategy, search engine marketing, content creation, social media marketing, email marketing, e-commerce, influencer marketing, online advertising, and performance measurement through analytics. Students will learn how to design and implement effective digital campaigns, evaluate their impact, and adapt strategies to changing consumer behaviors and technological trends.

Under the guidance of Dr. Reema Nofal, the course combines theoretical foundations with practical applications, offering students hands-on experiences and real-world case studies. Dr. Reema creates an engaging and interactive learning environment that encourages students to think strategically, innovate, and build digital marketing skills relevant to today’s business world.

Learning Outcomes:

• Understand the fundamental principles and strategic importance of e-marketing.

• Develop and implement digital marketing campaigns using modern tools and platforms.

• Analyze online consumer behavior and adapt strategies accordingly.

• Apply SEO, social media, and content marketing techniques effectively.

• Evaluate campaign performance using digital analytics and reporting tools.

• Build practical skills to enhance employability in digital marketing and e-commerce fields.