The International Marketing course provides students with a comprehensive understanding of how marketing principles and strategies are applied in the global business environment. It explores how companies identify and evaluate international market opportunities, adapt marketing strategies to different cultural and economic contexts, and build strong global brands.

Key topics include global market entry strategies, international segmentation and positioning, cross-cultural consumer behavior, global branding, pricing strategies for international markets, global supply chain and distribution, and international digital marketing. The course combines theoretical frameworks with practical applications, enabling students to understand and navigate the complexities of global marketing operations.

Under the guidance of Dr. Reema Nofal, the course emphasizes strategic thinking, cultural intelligence, and analytical skills. Dr. Reema’s academic expertise and practical experience provide students with a dynamic and interactive learning environment that bridges global marketing theory with real-world business challenges.

Learning Outcomes:

• Understand key concepts, strategies, and challenges in international marketing.

• Analyze global markets and evaluate international opportunities.

• Develop and adapt marketing strategies to different cultural, economic, and regulatory contexts.

• Apply digital tools and innovative approaches in global marketing campaigns.

• Strengthen skills in strategic decision-making and cross-cultural communication.