Course Summary:
The Principles of Marketing course provides students with a comprehensive understanding of the core concepts, strategies, and practices that shape today’s dynamic marketing environment. The course explores how businesses identify and satisfy customer needs, create value, and build strong customer relationships to achieve long-term success.

Throughout the semester, students will learn about key topics such as market segmentation, targeting, positioning, consumer behavior, branding, product development, pricing strategies, distribution channels, digital marketing, and promotional techniques. Real-world case studies and interactive discussions help students bridge theory with practical applications in both local and global markets.

Under the guidance of Dr. Reema Nofal, the course emphasizes critical thinking, creativity, and strategic decision-making. Dr. Reema brings strong academic expertise and practical marketing insights, ensuring that students not only understand marketing concepts but also learn how to apply them effectively in real business contexts.

Learning Outcomes:

• Understand the fundamental principles and scope of marketing.

• Analyze consumer behavior and market trends.

• Develop effective marketing strategies and plans.

• Apply marketing tools to real-world business situations.

• Build a foundation for advanced marketing studies and professional practice.