The Consumer Behavior course provides students with a comprehensive understanding of the psychological, social, cultural, and personal factors that influence how consumers make purchasing decisions. The course explores how individuals and groups select, use, and evaluate products and services, and how these behaviors shape marketing strategies.

Key topics include the consumer decision-making process, perception, motivation, learning, attitudes, cultural influences, social class, reference groups, brand loyalty, and post-purchase behavior. The course also addresses how digital transformation and social media have reshaped modern consumer behavior. Students will engage in case studies, discussions, and practical activities to connect theoretical concepts with real-world marketing practices.

Under the guidance of Dr. Reema Nofal, the course emphasizes critical thinking, analytical skills, and practical application. Dr. Reema brings strong academic expertise and real marketing insights to create an interactive learning environment that helps students understand, analyze, and influence consumer behavior effectively.

Learning Outcomes:

• Understand key concepts and theories related to consumer behavior.

• Analyze the psychological and cultural factors influencing purchasing decisions.

• Evaluate consumer trends and their impact on marketing strategies.

• Apply consumer behavior insights to real marketing campaigns and business decisions.

• Strengthen research, analytical, and strategic thinking skills relevant to marketing.