Course Description

Media Entrepreneurship for Designers explores the role of media, communication, and AI in shaping contemporary design and creative practices. The course introduces students to media systems, design identity, personal branding, and creative entrepreneurship, with a strong focus on digital platforms and emerging technologies. Students learn how to build authentic creative brands, engage audiences, use AI tools for branding, and navigate professional networks. The course concludes with a final digital brand or media campaign project that reflects each student’s creative design and entrepreneurial vision.