The Marketing Management course is designed to provide graduate students with an advanced understanding of how marketing strategies are developed, implemented, and evaluated in a competitive global environment. It focuses on strategic decision-making and analytical skills that enable future leaders and marketers to create value for customers and achieve sustainable business growth.

The course explores key areas such as strategic marketing planning, market research and analysis, consumer insights, segmentation and positioning, brand management, pricing strategies, integrated marketing communications, and digital transformation in marketing. Students will engage in case studies, research-based projects, and simulations that reflect real-world business challenges.

Under the leadership of Dr. Reema Nofal, this course emphasizes critical thinking, strategic creativity, and evidence-based decision-making. With her academic expertise and practical experience in marketing and business education, Dr. Reema creates a dynamic and interactive learning environment that empowers students to apply theoretical knowledge to real marketing problems.

Learning Outcomes:

• Develop and evaluate strategic marketing plans for organizations.

• Analyze markets, consumer behavior, and competitive dynamics.

• Apply advanced marketing tools and frameworks to solve business challenges.

• Integrate digital technologies and sustainability concepts into marketing strategies.

• Strengthen leadership and analytical skills essential for marketing managers and executives.