The Current Issues in Marketing PhD course is designed to provide doctoral students with an in-depth understanding of emerging trends, challenges, and debates shaping the field of marketing. The course emphasizes critical examination of contemporary marketing phenomena, including technological advancements, ethical considerations, consumer behavior shifts, sustainability, and global market dynamics.

Key topics include digital transformation in marketing, data-driven decision-making, social media and influencer marketing, ethical and sustainable marketing practices, international marketing challenges, and the impact of cultural and societal changes on marketing strategy. Students will analyze cutting-edge research, review case studies, and engage in scholarly discussions to develop insights into the evolving marketing landscape.

Under the guidance of Dr. Reema Nofal, the course fosters an intellectually stimulating environment that encourages critical thinking, academic rigor, and research innovation. Dr. Reema supports doctoral students in identifying research gaps, formulating research questions, and contributing original knowledge to the field of marketing.

Learning Outcomes:

• Identify and analyze current trends and challenges in marketing.

• Critically evaluate contemporary research and industry practices.

• Develop insights into the impact of technology, culture, and society on marketing strategies.

• Formulate research questions addressing emerging marketing issues.

• Engage in scholarly discussions and present research findings with academic rigor.

• Strengthen research, analytical, and critical thinking skills essential for doctoral-level work and academic publication.