The International Marketing course is designed to equip graduate students with advanced knowledge and strategic skills required to operate successfully in the global marketplace. The course examines how businesses can identify, analyze, and seize opportunities in international markets while managing the complexities of cultural differences, legal environments, and global competition.

Key topics include international market entry strategies, cross-cultural consumer behavior, global branding, pricing and distribution strategies, international promotional campaigns, and the impact of digital transformation on global marketing. Students will work on real-world case studies, market analysis projects, and strategic simulations to develop a strong understanding of how to create and implement effective marketing strategies across different regions and cultures.

Under the leadership of Dr. Reema Nofal, this course combines academic rigor with practical insights drawn from real global business scenarios. Dr. Reema fosters an engaging and interactive learning environment, encouraging students to think critically, develop global marketing strategies, and strengthen their analytical and decision-making skills.

Learning Outcomes:

• Understand the dynamics and challenges of international markets.

• Evaluate global marketing opportunities and develop entry strategies.

• Analyze cross-cultural consumer behavior and adapt marketing strategies accordingly.

• Apply strategic marketing tools to build strong global brands.

• Integrate digital transformation and sustainability principles into international marketing practices.

• Strengthen leadership, research, and analytical skills for global business environments.